Designed by world-renowned architect Morris Adjmi, “The Standard” is anything but. Square Feet was tasked with creating marketing that rose to the level of this New Orleans luxury high-rise with its resort-like amenities, selling a lifestyle unlike anything else in the Big Easy. We produced a comprehensive campaign that reflected the vision of the building’s creators and their investment in the future of NOLA. As of February 2018, The Standard is the fastest-selling product in the market, breaking a record for the highest-priced condominium sold in the city for one of its two penthouses.
Strategy, Naming and Copywriting, Logo Identity, Stationery System, Brochure and Housing, Temporary and Permanent Signage, Teaser and Marketing Website, Sales Gallery Displays, Marketing Flyers, Digital Advertising, Print Advertising, Outdoor Advertising, Direct Mail, Rendering Art Direction
PHOTOGRAPHY CREDIT: NEIL ALEXANDER