Square Feet Design

The Studio

Great real estate branding begins with a compelling point of view. It creates anticipation long before someone steps inside, shaping perception, building emotional connection, and defining what makes a place truly distinct.

At Square Feet, we partner with developers, architects, and ownership teams to transform vision into brand. Through thoughtful strategy, compelling storytelling, and exceptional design, we create identities and marketing experiences that inspire confidence, generate demand, and bring communities to life.

From naming and positioning to visual identity, websites, leasing campaigns, sales environments, signage, and digital marketing, we build cohesive brand experiences that resonate at every touchpoint.

Over the past two decades, Square Feet has launched and marketed dozens of real estate developments nationwide, including luxury condominiums, multifamily communities, affordable and mixed-income housing, and large-scale mixed-use destinations. While real estate remains our passion and expertise, we also collaborate with organizations in hospitality, education, nonprofit, and other industries when there’s an opportunity to build something meaningful. Our work has been recognized by the real estate and design industries and featured in leading publications, including Print Magazine and Communication Arts.

Our Services

  • Strategy & Positioning
  • Brand Identity
  • Naming & Messaging
  • Marketing Campaigns
  • Print & Publications
  • Web & Digital
  • Environmental Graphics
  • Photography & Video Direction

featured clients

real estate arts

  • Adams & Co.
  • Arker Companies
  • Aufgang Architecture
  • Avenue Capital
  • Bearing Point Properties
  • Bridge Property Management
  • Brown Harris Stevens
  • Cammebys International Group
  • Coldwell Banker
  • Corcoran Group
  • Corcoran Sunshine
  • Domain Companies
  • Douglas Elliman Development Marketing
  • FullG Capital
  • Hines
  • Humphreys
  • Jonis Realty
  • Key Real Estate Company
  • L+M Development Partners
  • The Lawrence Group
  • LMXD
  • Lowe Property Group
  • Midway
  • Milvado
  • Minrav Development
  • Naftali Group
  • P & A Associates
  • Palmisano Construction
  • Parkland Companies
  • Silverstein Properties
  • Terrene Homes
  • Thomas Properties
  • Vorea Group

additional industries

  • Artiserie Sandwich Boutique
  • Genuine Search Group
  • Hospitality HQ
  • Ladenburg Thalmann
  • Liberty’s Kitchen
  • Madison Dental Partners
  • Manhattan Parking Garages
  • New York Martial Arts Academy
  • Proud Pour
  • Sygrove Associates Design Group
  • The Parc Hotel

Square Feet Team

  • Robyn Cooperstein

    Art Director
  • Peter McNierney

    Senior Designer
  • Paul Fix

    Copywriter / Editor
  • Martha Elliot

    Accounting