The Shop at the Contemporary Arts Center is a groundbreaking project: the first co-working space of its kind in New Orleans. Our challenge was to create a brand that captured the innovative energy of The Shop, where creative professionals thrive and connect. We developed a brand that promoted creativity and complemented the space and its associated museum, the Contemporary Arts Center. As of February 2018, The Shop is over 90% leased on office space and is one of the most buzzed-about developments in the city.
Strategy, Naming, Logo Identity, Stationery System, Floor Plans, Website, Marketing Flyers, Digital Advertising, Photography Art Direction, Direct Mail, Temporary Signage, Permanent Signage, Wayfinding Signage
Photography Credit: Romney Caruso, Brandt Vicknair