The Shop at the Contemporary Arts Center is a groundbreaking project: the first co-working space of its kind in New Orleans. Our challenge was to create a brand that captured the innovative energy of The Shop, where creative professionals thrive and connect. We developed a brand that promoted creativity and complemented the space and its associated museum, the Contemporary Arts Center. As of February 2018, The Shop is over 90% leased on office space and is one of the most buzzed-about developments in the city.
Strategy, Naming, Logo Identity, Stationery System, Floor Plans, Website, Marketing Flyers, Digital Advertising, Photography Art Direction, Direct Mail, Temporary Signage, Permanent Signage, Wayfinding Signage