Food Hall

The Local Market & Bar

Strategically positioned in a burgeoning new business and residential hub in Salt Lake City, The Local Market & Bar is a central destination where residents and visitors can discover eclectic tastes and cuisines in a sophisticated, boutique marketplace. This sleek-yet-intimately designed 7-stall food hall and bar was built for those who live and work near and far, offering local flavors and new culinary adventures. We created a full campaign and signage system that complemented the sleek interior design of the space while providing room for the unique personality of each vendor to shine. Our design system spoke to the convivial, unifying nature of The Local, and warmly invited people to gather.


Strategy, Naming, Copywriting, Logo Identity, Stationery System, Marketing Website, Digital Advertising, Social Media Branding, Marquee and Wayfinding Signage, Merchandise
Photography Credit: Liz Clayman