The Beacon, a luxury residential development in the burgeoning South Market District in Downtown New Orleans, was leading a neighborhood renaissance. We took a cue from the clean lines and modern design of AIA award-winning architects Eskew+Dumez+Ripple and incorporated them into our marketing, which highlighted both the modern apartment design and the South Market neighborhood lifestyle. Today, the development is home to a dynamic mix of retailers, restaurants and services, and maintains occupancy and rents higher than its market competition.
Strategy, Naming and Copywriting, Logo Identity, Stationery System, Media Folder, Teaser and Marketing Website, Marketing Flyers, Digital Advertising, Promos, Photography Art Direction, Direct Mail, Temporary Signage, Permanent Signage
PHOTOGRAPHY CREDIT: EVAN JOSEPH, Timothy Hursley