Real Estate

South Market District

10 years ago, Square Feet joined Domain Companies to reimagine a section of Downtown New Orleans. South Market was born, and with it came new hope for an old neighborhood. The South Market name and brand took root and then took off, helping developers, businesses and residents establish themselves in a previously unmarked space. As the brand evolved over the decade, we helped to name several buildings and subsequent brands within the area. And through different phases of construction and change, we were there, creating area signage and temporary beautification efforts as well as ever-expanding websites and other marketing materials.

Today, South Market is a $500 million mixed-use, transit-oriented development combining luxury apartments with retail, restaurants, and entertainment venues in the heart of Downtown New Orleans, which includes 200,000 square feet of retail and restaurant space, 1,000 luxury apartments and 1,300 garage parking spaces.


Strategy, Naming, Logo Identity, Branding, Copywriting, Website, Infographics, Brochure, Marketing Decks, Print Advertising, Outdoor Advertising, Direct Mail, Photography Art Direction, Environmental Signage