Proud Pour

Proud Pour is a non-profit wine company on a mission to rebuild New York City’s oyster reefs. They needed a logo, label and bottle that conveyed elegance and sustainability while standing out on packed shelves. With an eye-catching pop of color, delicate design elements and an oyster shell hung around the neck of each bottle, Proud Pour’s packaging encouraged consumers to imbibe for a good cause. “Cheers to Change!”