Mya is a new concept in Salt Lake City’s buzzing residential market—a development of 126 unique, efficient one-bed alcove apartments designed to offer style and affordability to its residents. Square Feet was tasked with naming and branding the property to appeal to those looking to merge downtown living with a busy, active Utahn lifestyle. From this exploration, the name and campaign emerged, channeling Salt Lake’s energy and visuals into a colorful, accessible brand. “Mya” reflects the community’s expansive spirit, lending itself to a personalized vision of “My Apartment,” “My Home Base,” “My Possibilities,” and more. Square Feet’s “Live Where You Love” campaign was created to appeal to those who want it all—convenience, comfort, and community in the city they love, close to the things they love to do.
Mya opened to great interest in March 2021 and quickly surpassed leasing goals in just 8 months, reaching full occupancy as the first product of its kind in Salt Lake City.