With a name inspired by the grounding qualities of its namesake stone, Jasper brings balance and sophistication to the coveted Hunters Point neighborhood of Long Island City. Square Feet partnered with the development team to brand this two-acre community around the themes of discovery, natural textures, and elevated living. The “portal” campaign revealed moments throughout the property—an amenity suite designed to encourage exploration, spaces that foster activity and wellness, and residences finished with a level of detail surpassing the neighborhood standard.
Through warm, richly textured photography and design elements that echo nature and refinement, Jasper’s brand communicates a lifestyle rooted in balance yet defined by style. Averaging 45 leases per month since launch and exceeding rent targets by up to 10%, Jasper has quickly become one of the fastest-leasing and highest-performing communities in Long Island City, earning a 5-star resident rating and setting a new standard for living in Hunters Point.
