Good Bar

A cocktail bar was opening in Salt Lake City’s Local Market, a lively spot featuring a robust selection of craft beers, wines and spirits. It was the perfect place to gather after work or on the weekend, to enjoy company, a game or culinary treats from the food hall. We developed a name, logo and brand that spoke to the upscale and inviting new destination. We then created a full suite of collateral including coasters, a menu system and tons of playful merch for the growing Good Bar fanbase.