An attractive location and incredible amenities power the brand behind 805 Lea, a luxury high-rise in Nashville’s new Station District. The building boasts unobstructed views, a full-service rooftop “Sky Lounge,” and modern architecture that literally rises above the competition. Square Feet created the “Raise Your Sights” campaign to embody 805 Lea’s new perspective of downtown living, situated next to the energy of The Gulch and Lower Broadway while offering a respite from it. The brand mirrors its artistic, energetic neighborhood, incorporating abstract patterns, bold colors, and a current but sophisticated voice to reach a discerning Nashville renter—one who values forward-thinking design, exceptional service, and easy access to Nashville’s booming culinary, arts, and business scenes.
Strategy, Naming, Copywriting, Logo Identity, Stationery System, Media Folder, Marketing Floor Plans, Teaser and Marketing Website, Marketing Flyers, Retail Signage