Set along the transforming Gowanus Canal waterfront, 420 Carroll reflects the energy of a neighborhood defined by creators, artists, and makers. With its shimmering glass and metal façade, the two-tower development offers residences and amenities designed for living and working in balance—anchored by tree-lined streets and the creative pulse of Brooklyn.
Square Feet built a brand that mirrors the building’s ethereal qualities and waterside setting. Drawing on the rippling movement of water and the calm of a sophisticated retreat, the Bespoke Brooklyn campaign captured a sense of craft, artistry, and modern design. Since its debut, 420 Carroll has maintained one of the fastest leasing velocities in Gowanus, achieving strong rent growth and resident satisfaction—solidifying its place among Brooklyn’s most successful new communities.
