Set along the transforming Gowanus Canal waterfront, 420 Carroll reflects the energy of a neighborhood defined by creators, artists, and makers. With its shimmering glass and metal façade, the two-tower development offers residences and amenities designed for living and working in balance—anchored by tree-lined streets and the creative pulse of Brooklyn.
Square Feet built a brand that mirrors the building’s ethereal qualities and waterside setting. Drawing on the rippling movement of water and the calm of a sophisticated retreat, the campaign captured a sense of craft, artistry, and modern design. The tagline, Bespoke Brooklyn, positions 420 Carroll as a place artfully made for those who thrive on the creative energy of Gowanus—whether artists themselves or residents seeking an inspired lifestyle in one of Brooklyn’s most dynamic neighborhoods.
